Market Research

Best New Betting Sites in Australia – See Our Market Research 

Live betting on a laptop
 If there’s one thing Australians love, it’s sports. Nothing ramps that up like being able to place bets on your favourite league team and backing it up at the Melbourne Cup. The stringent gambling laws make it harder to know which betting sites in Australia are safe to trust so we’re making it easier for you.

New Betting Sites in Australia and Their Ups and Downs

All in all, there is such a variety of betting sites in  Australia that it is hardly necessary to go beyond its shores. Great odds, great markets and superior customer service are what makes these sites stand out. This article reviews a few of the new betting sites available in the Australian market.


Neds is one of the most exciting new betting platforms in Australia. They offer betting options for the three main racing codes: horse racing, harness racing and greyhound racing. Neds’ bright orange feel and top-notch promotions will ensure punters never overlook them.
Their impeccable customer service is one reason they keep their loyal wagerers and have no problems acquiring new ones. No matter how big or small your query is, their customer support agents are available via the live chat option 24/7.
Both the Neds website and app are clean-cut and easy to use, ensuring punters don’t waste any time searching for the races or events they’re looking for. Neds have made helping punters find a winner that much easier by featuring detailed race predictions, competitive odds and market fluctuations.
  They also have a money tracker feature that shows you in which direction most punters are going, and a feature betting section that shows where all the bigger bets have gone. One of Neds’ features that has been proven to be a hit is the Neds Card. The card makes your betting account instantly available, and you can use it for purchases wherever Mastercard is accepted.
  Neds makes signing up easy and offers a whole host of deposit methods and cheeky promotions. Once you’ve deposited, your options are endless. We highly recommend you give Neds a try.
  Neds Advantages
  • Nedscard.
  • Responsible gambling tools.
  • 24/7 betting card and customer support.
  Neds Drawbacks:
  • Option to restrict winning punters.
  • Not a massive sports betting market.


Getting their start in the UK, they entered the Australian market with a bang. They primarily focus on horse racing, and have terrific sports betting markets and are seen as one of the best Australian betting companies. Ladbrokers don’t have as many sports betting options as other
new betting sites Australia may have, but they have great promotions to make up for that fact. They also have a wide range of features, betting markets have terrific coverage and very competitive odds.
  Ladbrokes offers an ATM card that is directly linked to your account. With the Ladbrokes ATM card, you can withdraw your winnings at any ATM or use it in any store that accepts Visa. They also have the “Cash In” option, which allows punters to deposit cash into their accounts from many newsagents countrywide.
  They have an easy-to-navigate site and app and make deposits and withdrawals any easy, fuss-free process. The interface makes it easy to find the racing market you’re looking for and offers quick access to any race on that specific racing card. They also provide quick links to their promotions, sports betting and novelty betting pages.
  Generally, the Ladbroke experience is pleasant and. They have a live chat available through the “Contact Us” page on their site.
  Ladbrokers Advantages:
  • Easy deposits and withdrawals.
  • Ladbrokes ATM card and “cash in” option.
  • Quick payouts.
  Ladbrokers Disadvantages:
  • Limited sports markets.
  • No live streaming. 


PlayUp is an Australian-owned and operated betting site that burst onto the scene in 2019 by merging quite a few well-known betting sites. Namely, these were ClassicBet, TopBetta and MadBookie. They also made news getting into the Daily Fantasy Sports world by buying Draftstars, a leader in the DFS world of Australia. 
  PlayUp offers a whole host of betting options that include the usual racing tiers but also place focus on sports events. The main sports markets they have on offer are Australian Rules, basketball, cricket, soccer and rugby league.
  The PlayUp website uses a dark interface which makes it easy to highlight all the markets available. The website has a horse racing ticker at the top of the page, an amazing feature if you need to place a bet in a hurry. Both the Android and iOS apps are available for free download. Their pin code access makes logging into the app that much easier and saves you valuable time, especially if you need to place a bet quickly.
  PlayUp has the standard phone and email options for enquiries and customer service, however, as is becoming custom, they also feature a live chat option available from. They also offer a host of deposit methods.
  PlayUp Advantages:
  • Australian-owned and operated.
  • Option for fantasy sports betting on the same site.
  • Dark interface is easy on the eyes.
  PlayUp Drawbacks:
  • No information on payout limits.
  • Not as many markets as established bookies.
  • Customer service not 24/7.

Technically not a newbie, but they had a change of ownership in 2017 and have since gone to great lengths to revive their brand. Their “no gimmicks” approach to betting makes them a firm favourite with bettors. might not seem like the freshest pick of the bunch due to their limited promotions, but they guarantee great fixed odds and “the best customer service in the business”. Their sign up is easy, and it helps a great deal that their verification process can be completed online.
  SportsBetting offers an impressive range of racing markets and terrific odds. They welcome you to their page by showing the quick markets on upcoming races and sporting events. The interface is clean-cut and without frills and fuss.
  They don’t have hundreds of promotional banners flashing at you, making it a lot easier to find the market you’re looking for. Whilst they don’t offer a whole lot in promotions, they do take care of loyal customers with unique features such as “free bet” offers and the “Best of the Best” racing product.
  They accept the standard deposit and withdrawal methods and their customer support is available 24/7 via live chat or Facebook Messenger. Advantages:
  • Best for Australian horse racing.
  • Easy to use.
  • Impressive racing market and great odds. Drawbacks:
  • No regular sports promotions.
  • No sign-up incentive.
  • Facebook Messenger is the only live chat option.

Related Articles